Legal Articles

Who Steals My Purse Steals Trash

Things were a lot simpler a few years back when Caller ID just displayed the calling number and nothing else.

Things were a lot simpler a few years back when Caller ID just displayed the calling number and nothing else.  

Nowadays, thanks to carrier anti-robocall algorithms and crowd-sourced spam blocking apps, information displayed on Caller ID can prevent your calls from being answered and poison the mind of any customer you do manage to reach by tagging your call with a “Scam Likely” or “Possible Fraud” display.

Even if you’re just calling to confirm an online order, or returning a call from an existing customer, if the first thing they see when they reach for the phone is “Possible Fraud,” odds are they won’t pick it up, and believe it or not, that's the best possible outcome. Because if that call is answered, you can kiss that order- and that customer- goodbye.

It should be clear by now that if your calls are marked with a damaging tag, the stain on your reputation will not only stymie your attempts to win new customers, but can also permanently damage your relationship with existing ones. 

To put it bluntly, damaging tags like "Possible Fraud" or "Scam Likely" can steal your company’s good name, and getting it back is no easy task. William Shakespeare said it best over 400 years ago in Othello Act 3, Scene 3:

Who steals my purse steals trash; 'tis something, nothing;
'Twas mine, 'tis his, and has been slave to thousands;
But he that filches from me my good name
Robs me of that which not enriches him,
And makes me poor indeed.

Fortunately, this costly issue can be easily avoided using NumberVerifier, which lets you see in advance exactly how your calls will appear to those you’re trying to reach, so you can identify problematic numbers in advance and remove them from your campaigns before they can steal your company's good name. And, because numbers that appear clean one day may be tagged on the next, NumberVerifier also checks numbers on a regular ongoing basis and notifies you whenever a problem arises.

NumberVerifier requires no contracts or subscriptions. The flexible, credit-based system means you only pay for what you use, when you use it. Better still, all Alliance members are entitled to a free initial load of up to 1,000 numbers.  

Don’t place another call at the risk of your company's good name Schedule a NumberVerifier demo today.